{"id":3918,"date":"2020-04-29T22:09:37","date_gmt":"2020-04-29T20:09:37","guid":{"rendered":"https:\/\/facteur-x.com\/facteurx\/brand-2\/"},"modified":"2020-04-29T22:13:35","modified_gmt":"2020-04-29T20:13:35","slug":"brand","status":"publish","type":"bauman_portfolio","link":"https:\/\/facteur-x.com\/en\/bauman_portfolio\/brand\/","title":{"rendered":"Brand"},"content":{"rendered":"\n
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CREATION – STRATEGY \u2013 DESIGN – DEVELOPMENT<\/h5>\n\n\n\n

A Development Lab of Brands<\/h2>\n\n\n\n

FACTEUR-X excels at matching brand identity with brand language. Pascal Provencel, Brand Strategist<\/em>and Founder of Facteur-X, created a range of Consultancy and Operational Design Services to add values to the brand and increase its capital.<\/p>\n\n\n\n

We make a difference to trigger the preference<\/h4>\n\n\n\n

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If<\/span> you<\/span> obey <\/span>all <\/span>the <\/span>time,<\/span> you <\/span>forget<\/span>
how <\/span>to <\/span>think, <\/span>create, <\/span>invent.<\/span> <\/span> A <\/span>brand<\/span> is<\/span> a <\/span>living<\/span> being <\/span>
made <\/span>of <\/span>discourse\u2026<\/span><\/span> UNDERSTAND, ANALYZE <\/span>
\n Our <\/span>memories <\/span>never <\/span>forget <\/span>what <\/span>we <\/span>have <\/span>forgotten\u2026<\/span>
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\n Let’s <\/span>now <\/span>see <\/span>the <\/span>consumer <\/span>as<\/span> a <\/span>complex person,
<\/span>and<\/span> no <\/span>longer <\/span>as<\/span> a <\/span>subject. <\/span>
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\n The <\/span>economic<\/span> crisis <\/span>appears <\/span>as <\/span>a <\/span>time <\/span>crisis:<\/span>
management<\/span> obsessed <\/span>with<\/span> the<\/span> short term.<\/span>
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\n Let’s <\/span>not <\/span>forget <\/span>that <\/span>an <\/span>apparently<\/span> new <\/span>trend <\/span>never <\/span>appears <\/span>ex nihilo,<\/span>
but<\/span> builds <\/span>on foundations <\/span>that <\/span>can <\/span>go <\/span>back<\/span> a <\/span>long <\/span>way.<\/span> EXPAND, BE DIFFERENTIATED<\/span>
Desire, <\/span>basis <\/span>of <\/span>our <\/span>ego,<\/span> comes <\/span>from<\/span> the <\/span>gap<\/span> created <\/span>by<\/span> need<\/span>
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\n The<\/span> true<\/span> values<\/span> of <\/span>marketing<\/span> lie<\/span> in <\/span>the <\/span>mind of the consumers: <\/span>
what <\/span>they <\/span>want <\/span>and <\/span>not <\/span>what <\/span>is <\/span>available.<\/span>
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\n Consumption <\/span>is<\/span><\/span> controlled <\/span>by <\/span>beliefs.<\/span>
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\n Mankind<\/span> built <\/span>a <\/span>future <\/span>that<\/span> reflects <\/span>its <\/span>own<\/span>personality: <\/span>
fragile<\/span> and <\/span>unexpected.<\/span>
\n What<\/span> is<\/span> marketing<\/span> if <\/span>not<\/span> to<\/span> understand <\/span>mankind, <\/span>
what<\/span> surrounds <\/span>them, <\/span>their <\/span>desires,<\/span> their<\/span> fears,<\/span> their<\/span> hopes?<\/span>
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\n Whatever<\/span> you<\/span> need,<\/span> I <\/span>am <\/span>all <\/span>ears.
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\n Pascal<\/span> Provencel<\/span> <\/p>\n<\/div>\n